" Dream more than others think practical "

" Dream more than others think practical " - Howard Schultz

I was watching biography & the success story of Howard Schultz who is the chairman of Starbucks coffee, on TV the other day and I was inspired by his amazing passion for coffee which he offers in Starbucks and his heartfelt communication with customers and people, besides his success story.

I love to read biographies, and success stories about any kind of topics, business, health, wealth, beauty, happiness, etc..
and always love to learn “ How “. and finding the common between all the successful people.

He is famous and I suppose everyone knows about his biography and his success story.

I just wanted to include his story in my blog Miho’s Favorites.

Howard Schultz described his business and his selling of delicious coffee this way,

“ This is not a transaction, not a calculation , no, it’s a passion ! and it’s about communication with people, with heart ! “

Especially this his quote above was very impressive and is spinning around in my head.

Also,

"Care more than others think wise." - Howard Schultz

The fact is that with this philosophy, Howard Schultz is one of the most successful business persons who built billion dollars profit in his business in the world.

He built his business from minus millions dollars to plus billions, by offering delicious coffee with original taste, made by the highest quality coffee beans from all over the world.

I was especially impressed by his strong belief before he started opening his business in China.

Everyone laughed and told him that “ China is a tea country, not a coffee country.”

Howard Schultz's book

They said " Everybody drinks tea there, not coffee. You will never sell coffee there. “

But he trusted his belief rather than what others said.

As a result, Howard Schultz got huge success in China as well.

It was interesting to know that they ( Chinese people ) still don’t usually drink coffee, but they drink Starbucks !

Many people also told him that he will never succeed in Japan before Howard started opening the stores there.

But it got huge hit in Japan also.

Everyone loves Starbucks coffee in Japan.

Even me, I could not drink coffee until I met my husband who is a lover of coffee and he loves Starbucks coffee too, and often drinks Starbucks.

Especially coffee frappuccino ( the image above ) is my favorite and I always order it.

And in the store, there are always some people who sit with notebook computers, and they let customers stay as long as they want.

Howard didn’t like the idea some store managers started thinking about only profits and didn’t let customers to stay longer in the store. and he scolded those types of managers.

"I would say strongly, the success of Starbucks demonstrates the fact we have built an emotional connection with our customers." - Howard Schultz

About his childhood,

When I read about his childhood, the environment , Brooklyn, NY where he grew up was far from his ideal world.

The place where he grew up was surrounded by crime, violence, he said his parents had health problems besides financial issue.

Howard escaped from these realities and into his own world with his passion for sport, for example, basketball.

From reading and listening to his bio about this, we can see that he wasn’t influenced from the environment what was on the outside, but instead always thinking something he loves, he wants to be , instead of being negative and depressed, and he was creating his own reality.

That very impressed me.

And I found that burning desire and strong emotion often appears when people experienced the tough time like a hell.

People who are in uncomfortable zones get these strong emotions more easily than people who are in a comfort zone.

Also how they use their own power with their mind and heart can be positive or negative and it influences our future good or bad.

Howard Schultz used his mind power in a right way.

Next time I will order this new drink the image above.

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